How important is color in determining a vehicles value?

 Very. We like to say that color can make as much as a 5% swing in value in either direction, positive or negative. A $40,000 2003 Mercedes SL500 in a good color can easily be worth as much as $2000 more than the same vehicle in a neutral color, and one in a bad color as much as $2,000 less. So there is a potential swing of as much as $4,000. So I’d say that’s pretty important. The same principal would apply to a $10,000 ’02 Cadillac DTS. Good color, as much as $500 positive, bad color as much as $500 negative, a potential swing of as much as $1,000. Fewer and fewer vehicles seem to have bad colors these days. Manufacturer’s remarketing departments must have gotten the message across to whoever picks out some of those color combinations that make you wonder.